ABOUT ZAC PALMER

Business Challenges are Multifaceted

If you’re in business, you have problems. And no matter how well you’re doing, you know that there are things that are preventing you from reaching your next level of growth, impact, and income - things that are preventing you from building your legacy.

For many of you sales is your achilles heel. Some of you feel like you're a prisoner to one rep that outperforms the rest. Or maybe you just haven’t been able to find or retain A-players. While some of you just aren’t getting the performance you want out of yourself or your teams or overall.

I know you want your team to level up. You want more growth, more revenue, more sales, and more impact… but you’ve been stuck around the $3, 5, or 10mil mark for 2-3 years now and you either don’t have the bandwidth or the know-how to turn your team around.

I get it. I was there too. Constantly feeling alone and stuck

ZAC

PALMER

Business challenges are multifaceted, especially when your growth stalls and the path to increased revenue seems clouded. Often, the complexity of sales dynamics and team inefficiencies can hold back even the most promising companies.

From Challenge to Opportunity

Growing up in Bellingham, WA, I found myself unexpectedly at the helm of our family's struggling fitness business at just 19. My parents' seemingly routine vacation to Hawaii turned into a pivotal moment in my life, thrusting me into a leadership role during a time when our business desperately needed transformation.

With no formal training in business management and no mentorship, the hurdles were significant—outdated equipment, declining memberships, and a team hesitant to follow a young, inexperienced leader. I faced these challenges head-on, learning crucial lessons about innovation, member engagement, and strategic marketing, transforming our flagging gym into a thriving community hub.

Experience That Empowers

That formative experience was more than a leadership trial; it was a deep, practical education in business revival. By focusing on key improvements and leveraging innovative marketing strategies, I not only reversed our fortunes but set the business on a path to its first seven-figure revenue year.

These experiences have equipped me with unique insights into the pressures and challenges business owners face. Now, as a seasoned consultant, I bring these lessons to the forefront, helping businesses overcome barriers to growth and achieve lasting success.